Emarketing is an implication of the Internet to achieve market objectives, and social media is one of many subsets in terms of the application of the Internet, which can be used to accomplish market objectives. The organization uses social networks such as Facebook and Twitter as a means through which they can implement their market strategies with the use of the internet more effectively. The best market objectives allow the company to attract new customers while ensuring that the existing customers are content with the products provided. Therefore, companies must choose the most suitable platform for their market objectives. Online marketing can tremendously benefit the organization as it’s very cost-effective.

Firstly, it allows the company to access the information in a very short amount of time, with the surplus being the most cost-effective method. It also enables the company to search for suppliers at a much lower cost than before, as there are no geographical barriers in online marketing. However, with these benefits, there are many flaws in using online marketing as well.

The first issue is the cultural and language barriers, which make it difficult for the organization to gather data from different countries. Moreover, there is no way to assure that the person conveying the information is who he says he is.

Emarketing

Establishing a relationship between the company’s brand and the online community is crucial for bringing value to the business, and social media is crucial for this. Companies need to know how to use social networks efficiently to develop and maintain relationships with the right customers.

Companies must select the most appropriate social networking websites to find customers. Focusing on the right groups of online people will allow the company to attract quality markets and maintain its client relationships.

To further explain this model, we can relate it to the sales funnel. To monitor sales, we use the funnel as a metaphor, which is wide at the top and narrow at the bottom.

The organization believes that many people at the top of the funnel might need its products and services, so it uses social media to contact them. At the bottom of the funnel is the company’s sales from customers who value the organization’s product.

Different marketers promote their brands and products using different social media networks, which are more fruitful in communicating with both present and potential customers.