Real Estate Agents
Real Estate Agents should have a website because now more than 95% of buyers and sellers use the Internet to search online for their requirements. Moreover, the websites should be consumed and search engine friendly because most Internet searchers do not have the time or aptitude to spend too much time looking at any particular site, especially if the information they need is not easily available. Currently, most people use their cell phones for Internet surfing, emailing, and accessing websites for information. So, real estate agents’ websites should be easily accessible via cell phones.
The websites should include many videos for agents to showcase their services and the properties they are currently listed for. Sometimes, potential clients who will not go through websites will probably prefer to look at videos they can relate to and understand better.
The more real estate agents use technology and the Internet, the more successful they will be. For real estate agents to survive, they must be competitive by embracing all aspects of IT technology. Buyers and sellers have volumes of Internet data and will probably not deal with an agent who does not use the net for business transactions.
Clients will deal with agents who understand contact management systems, PDAs, virtual offices, Microsoft and Apple products, recorders, cameras, and scanners.
Agents
Real estate agents will receive faxes via email, automatic mail alerts of recent listings, and CMA emails, which is probably the best way for home sellers to learn the market value of their homes and how they can negotiate the best prices.
According to the National Association of Realtors of Realtors Technology report, more than 75% of real estate agents showcase their listings on the Multiple Listing Systems on the Internet. Microsoft Office has developed easy-to-use templates for the real estate business that can be easily downloaded on a new access page.
Besides the traditional components of any system, which include the computer case, power supply, motherboard, processor, memory cards, hard drive, CD/DVD drive, graphics and video cards, monitor, keyboard, and mouse, the software is also considered to be an essential component for the system to be used by real estate agents.
The software must include programs for a listing organizer that records and keeps track of all available property listings, reports, and web catalogs.
There must also be a “Client Organizer” that maintains the agent’s contacts and has software to print letterheads and labels and send automated emails. The Web Resource Organizer must-have mapping systems, calculating devices, real estate agents’ glossaries, etc.


