The developments in terms of technology, such as mobile phones and social media networks, have enhanced the ability of companies to reach the new market by interacting with different consumers in new ways. Now, companies can execute such market strategies that influence consumers to not only purchase the product once but to become addicted to its use, which leads to repurchasing and results in recommending the product to others. People are now more willing to buy products online than go to the store as they find social media easier and more convenient to shop, and it saves them the time and hassle of standing in the queue to pay for the product.
Organizations can achieve large business growth due to the diversity of consumers available on social media networks, increasing the market for the company’s product.
Retailers can use this opportunity to market their products to different potential consumers. Social media provides a platform for companies to improve their products, convey messages, and communicate with customers.
Essay on Social Media
Several consumer communities have been established due to the development of different social media networks which are transforming the ways through which businesses and customers can communicate with each other to share information about the product.
Social media networks allow companies to increase their awareness about the motives of the consumer as it provides them with a better understanding of what influences the consumer to buy a product.
The key element of any social media network is communication which makes only a few social media suitable for conducting marketing activities and creating brand awareness because not all the platforms provide the opportunity to share and collect information by developing relationships with people as the main purpose of such media networks is to allow people to share their ideas within their peer groups.
It is the marketer who initiates the process of frequent communication on social networks, which develops a long-term friendly relationship between the customer and the company.
This develops collaboration between the marketer and its consumers/potential customers. Without communication about the brand and the company’s products, it will be difficult for the organizations to engage with online communities.
However, most companies face the problem when using social media networks, which is controlling the communication environment to protect their brand image.
