Google’s technological capacity improves with every bit of advancement as a strategy to remain relevant. For instance, the company is known for using cheap computer components that can be swapped with upgraded ones. This phenomenon indicates a high level of grand strategy. Google’s business is shielded from geographic dependence since the applicability of the Internet is universal across most cultures. In this regard, the company has offices in both the United States and many countries around the world. According to the PESTEL analysis, technological factors are deemed as either enhancers or breakers of business. Two chief external technological factors underpin Google’s growth. These factors include the rapid growth of internet users in developing countries and the increasing evolution of smartphones in the global market. Google taps these opportunities as it designs its products to suit the mobile platform. As Internet access grows in developing countries, Google Inc.’s spectrum of online services is likely to skyrocket. Research indicates that computers have become more affordable and many people can now access internet services. As Internet users increase, Google advertisements are likely to witness more growth.
Socio-cultural factors refer to the overall customers’ response to Google’s products. These factors can act as either opportunities or barriers to the company’s growth. The rising diversity of internet users represents an opportunity whereas the increasing use of social media is a threat to Google’s business. As the world becomes increasingly interconnected through the Internet’s communication capabilities, Google’s business stands to thrive even higher than before. The increased connectivity through smartphones and tablets is an opportunity that has changed people’s beliefs and perceptions over time. Today, people utilize the Google Maps feature available in mobile platforms to search for directions, restaurants, and drive-ins among other locations.
Additionally, people can download free MP3s music and videos besides keeping in touch with their favorite sports events, scores, and fixtures. Google is well-positioned since it targets the young population user-base with its fascinating products such as the Mobile Google App and the Android OS that are both user-friendly and interactive. Most of Google’s applications are downloadable across all mobile platforms including the Apple iPhone and BlackBerry among others. Internet use is gender-neutral. In light of this cultural factor, gender issues less affect Google Inc.’s business. In addition, changes in gender ratios do not adversely affect their interventions at all. As such, Google’s business model remains strong across the majority of socio-cultural spectrums. Instead, the company benefits when people abandon their traditional ways and start using the Internet.
