The channels of social media have a remarkable ability to capture the attention of customers through the short statements and enhance visual effects and it also has the potential to lead your current and prospective customers to the valuable content that is located on the organization’s websites. With the help of effective social media strategy, the organizations such as Tesco, Nestle and Starbuck can encourage visitors to remain engaged with the company by linking prominently to social media networks of the company. The companies like Tesco, Nestle, and Starbucks to accomplish this goal, can take the following steps.

• For complementing with social media strategy, bring modification to the company’s website.
• Identify the steps that are desirable of the customers.
• Enhance the communication with the customers.
• Create the attractive content that can capture the attention of the public.
• Maintain a style that can enable the company to maintain consistent communication with the customers.
• Make new advertisements.
• Utilizing the web properties that can drive the people to take the actions that the company desires

For influencing the customers, the promotional efforts of Nestle, Tesco, and Starbucks is in need to follow an effective strategy that can grab the attention of a larger number of customers. By implementing the below-mentioned steps, the company should integrate the following in its social media marketing strategy

• Create a proper context of the message
• Design an attractive and proper content that can grab attention of the public
• Integrate into its strategies the offering of a sample.
• Ensure a proper follow-up system
• Ensure that the visitors also share the same content.

The companies like Tesco, Nestle, and Starbucks can also utilize the power of social media to enhance the brand image of their product through following the below-mentioned tactics

Provide Something that Can Excite the Customers:

Social Media is the center of attention of a large number of audiences and therefore every company is trying to capture the attention of the public. In such a scenario, to ensure gripping the attention of maximum number of people, and to ensure the interest of customers in your brand, the organization should provide them with the strong reason to the customers and the intended audience to feel excited and to offer promos; time-limited bargains and deals through their social media sites.

Creating a Balance Social Media Content:

A number of companies including Tesco, Nestle, and Starbucks use social media for promoting its product and for increasing their revenue. In order to better capture the attention of the public and for better promotion of their product, the companies content should be presented in a balanced way. For instance, it is not advisable for the company to make its brand posts aggressively promotional. It means that the companies along with its promotional posts should also publish such posts that can provide insights about the history of the company and its USP’s etc.