A grand strategy entails the comprehensive frameworks that help in laying out the strategic actions of an organization. They focus on the long-term course of business. Some of Google’s grand strategies include concentrated growth, market and product development, innovation, concentric and conglomerate diversification, and strategic alliances. Google’s momentum of growth will continue following its exceptional performance. It’s ambitious scanning of global high-tech innovations is a key impetus of this growth. The company is the most admired employer in the world. Market growth is a low-risk strategy since it focuses on developing the market base of the existing product rather than research and product development.
Just like Facebook, Google runs the web like a cartel where it sets both the demand and supply of its products. This way, the company boasts the opportunity to increase demand for its existing products. Google’s swim strategy enhanced fifteen acquisitions, one of which paid approximately $1billion. The Waze, an Israeli traffic report application paid the amount that demonstrated Google’s strength of its grand strategy. The acquisitions help the company to invest in broadening its expertise in engineering, technology, and product offerings. Additionally, its mission of being everywhere underpins Google’s grand strategy. This way, the swimming strategy enables the company to be successful in each innovation.
Product development is one of Google Inc.’s grand strategies. Through its unbeatable innovative capabilities, the company’s enthusiasts continue to grin as it launches new products one after another. For instance, the launching of the Android operating system (the leading mobile user interface), the Chromecast device, and the Nexus 7 tablet are significant strategies for the company’s long-term growth and sustainability. However, the company has grown past ads. Today, it has a myriad of exciting products that customers throughout the world have developed unshakable loyalty. For instance, the Android OS for mobile smartphones and tablets tops the list of the most popular operating systems beating Apple Inc.’s IOS and BlackBerry that ruled before.