Joint ventures were considered the entry mode for internationalization for yahoo as it helped gained the potential market of the local domain providing brand recognition in the local market to lubricate their operations. Yahoo established their international campaign with joint ventures choosing to be the mode and they were successful in establishing the market in 14 countries with Softbank acting as a business partner in 11 of their ventures. Later on, the joint venture was dismantled in 1997 with yahoo buying the major amount of shares of Softbank. Yahoo then targeted the central Asian market with their aim of establishing in the Singaporean market. They were very much successful in launching a regional site in Singapore with the collaboration of Sembawang, a local online service provider in Singapore. During the early period of internationalization, yahoo was capable of establishing the wholly owned sites or subsidiaries only in Canada, New Zealand and Australia. Furthermore, a Chinese-language site was also launched in 1998.As stated previously most of the partnerships with Softbank were dismantled over time; it was also noticed that the offices in Scandinavia were closed in the beginning of 2004 after the research showed that 77% of the Scandinavian users preferred English portal. Eventually, the results of the researchers tend yahoo to buy the shares of Softbank making it the wholly owned sites or subsidiaries in the respective regions.
According to the higher management of yahoo, it was claimed that joint venture played a prominent role in the internationalization of the brand, making it able to quickly grasp the market and convenient to slip in the market. Softbank was highly appreciated in the cause of internationalization as they were able to introduce yahoo to the Japanese market with providing them an edge to keenly observe the market culture it also enabled them to learn the market trends and learning the language which was highly profitable for yahoo. Furthermore, it was also helpful in targeting the specific market and to develop the strategy accordingly.
In addition, yahoo was also successful in establishing the sales and strategy team in more than 30 countries. During the period of 1996 to 2000 yahoo was capable of opening their offices in multiple countries along with the accomplishments of the targeted countries like UK, Germany, France, Singapore, Korea, India, Argentina and many other wit all most targeting their every continent except for Australia and New Zealand where the company had to establish joint ventures for minority interests.