Since yahoo was established in 1994 it has been primarily serving as the directory of websites featuring on the results that have been encountered and ordering them in categories and subcategories. The hierarchal approach was chosen to be the basic operational model for the newly born company. Yahoo since been used for personal use was later commercialized in April 1995 after the funding of Sequoia capital of around $2 million. After the investments, yahoo was capable of expanding their reach from their origin that is from California to multiple cities and provinces. After their successful launch yahoo was capable of expanding their employees to 49 employees and increasing their revenue to $33.8 million. During 1990’s yahoo was able to capture much of the internet market and was emerging as one of the only pioneer of e-marketing with gaining to 465 million hits on their page per day and over 5200 customers using their portal for their personal ads. Apart from the advertisements yahoo was also able to provide the classifieds ads capturing the local customers and in search of targeting more and more customers. Yahoo was capable of steady growth until 202-2004 until they started facing external challenges by the emergence of new service providers like Google and bing. To cope up with the issue yahoo decided to start a joint venture with Google with the aim of outsourcing their searching engines and meanwhile, build their own search engine. During the years of
Yahoo was capable of steady growth until 202-2004 until they started facing external challenges by the emergence of new service providers like Google and bing. To cope up with the issue yahoo decided to start a joint venture with Google with the aim of outsourcing their searching engines and meanwhile, build their own search engine. During the years of progression, yahoo was able to acquire much of the market share in terms of marketing and developing business strategies. But due to lack of adaptability yahoo was unable to keep up with the track, soon started to lose it market worth, and was eventually prone to some serious consequences including the layoff of 1000 employees in 2008. Major causes of the decline as per narrated by the yahoo’s higher officials were restricting their domains and failing to increase its canvas and search new markets. Yahoo lacked a major role in the advancements and losing the areas of social media, internet recreation, and other services that could have been proposed by the company. Since being one of the oldest in the field market expectations were high but due to their lack of adaptability yahoo was a total failure in adopting market changes and by time they were able to cater the needs it was too late; as other tough competitors like Facebook and Google had already emerged in the market with providing the range of facilities and capturing the areas where yahoo could have thought of expanding their reach. However, yahoo had a brand advantage and was still left with a huge market to cater.
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