The employee engagement concept has taken into consideration since 1990. The engagement of employees also affects the performance of organization along with its competitiveness. In this context, communication is an important and valuable tool for the organization to provide the information to an employee and also making effective response to employees for their information or message. Hence, internal corporate communication is a process that arranges an effective communication medium between existing employees of organisation and its top decision makers. It also influences the relationship between employees and organization that also affects the engagement of employees in organization. Strategic use of communication system within corporate organizations brings competitiveness and enhances the productivity of the organisational employees. Effective communication enhances the mutual understanding and coordination among the functional or operational teams of the organization, which has significant influence over organizational performance and competitiveness.
Present age business produces various new and challenging demands at front of the organization and employee performance effectiveness and employee engagement are one among them. Various organizations around world adopt strategic measures to achieve and sustain organisational productivity and performance, and thus make attempts to enhance efficiency of their functional teams or employees. Global enterprises have started acknowledging the importance of employee engagement and critical role of internal corporate communication in achievement of same. Contemporary studies in business management propound significant relationship between the internal corporate communication, employee engagement and emotional intelligence, which also facilitates effective contribution in overall performance of the organisation.
In order to understand the relative significance of corporate communication over the employee engagement aspects of the organizations, an attempt will be made to perform an analysis of same in consideration to Eskom as the organisation. Eskom is a producer of electricity in African subcontinent and also serves the major part of South Africa and other small African countries. It was established by South African government in 1923 and also changes its name in 1986. In 2001, Eskom has received an award of Global Power Company because of its commitment, working standards related to Ethics, its accountability, transparency and fairness towards its stakeholders’. It produces 95% of total electricity of South African people and 45% electricity of total African counties. Because of this, Eskom is a part of top ten ranks in the world in the context of electric generation capacity and it has achieve nine rank in the rank of electricity selling.
It has a large group of employees, who help the organization to make the effective delivery of electricity to customers and also resolving their issues related to drop in electricity. Behind the success of Eskom, there are a lot of efforts from its employees because they also believe that Eskom has get success due to their collective approach and their engagement in operational activities. Eskom provides its services locally, so it is very important for the organization how they manage their affairs. For achieving the organizational vision, the organization also uses two way push/pull communication method. For achieving effective communication between management and employees, Eskom uses several formal ways related to communication as an effective communication tool.